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Hello, I'm Guy Kawasaki, and this is the Remarkable People podcast.

Usually my podcast features interviews with remarkable people, such as Jane Goodall, Steve Wozniak,

Ariana Huffington, Margaret Atwood, Martha Stewart, Sir Ken Robinson, Roy Yamaguchi, Christi

Amaguchi, Stephen Wolfram, Gary Vaynerchuk, or I Justine.

But every once in a while, I like to change things up and provide a mini keynote about a specific subject.

The goal for these mini keynotes is to help you become more remarkable as easily and quickly as possible.

We're getting towards the fall and that's when many companies introduce new products.

So this episode's topic is how to build

remarkable awareness for a new product. I've been involved with many, many, oh my God,

too many product introductions. Of course, the mother of all product introduction was Macintosh,

January 24th, 1984. But since then, I've introduced software, I've introduced hardware,

I was working for Motorola when it was part of Google and introduced the MotoX phones.

And of course, I'm the chief evangelist of Canva, so I was involved with the introduction

of Canva. So as an employee, as an investor, as an advisor, as an entrepreneur, I've been

involved with many product introductions. And I'd like to pass on some tactical and practical

tips for you right now.

One of my favorite books is called Absolute Value,

...