Whether new shooter, long time gun owner, or even police officer or soldier,

your handgun needs a crimson trace laser site or light, get the confidence and

reliability you need to protect family, home, and country, Crimson Trace. From the shot show show in Las Vegas, you're listening to Gun Talk coming to

you direct from the Crimson Trace Booth on the Trade Show floor.

Here's Tom.

Yes, we are.

We are at the Shot Show 2016, Las Vegas, Nevada

in the Crimson Trace Booth, visiting with, well actually with a company,

they actually partners a lot with Crimson Trace.

Ruger Firearms, Mike Pfeiffer, CEO of Ruger's joined us right now.

Thanks so much for taking time out of your day.

Thanks for having me and thanks for having a really comfortable seat.

It is fun to get off your feet down there, isn't it?

Because there's a lot of standing at this show.

And your booth is packed. Everybody wants to see the new things.

In fact, honestly, one of the things they want to see

is, is this a unicorn?

Is this a mythical thing?

Because I've heard of a rifle you make,

but I've never seen this thing that's the precision rifle.

It is probably the hardest gun to find in America today and it's just because it's such a great

product and it's so affordable. It takes a category of long-range precision shooting

...