Upgrade your optic with Hollison, where innovation meets precision.

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The Ruger LC Carveen is the ultimate range companion.

Chambered in 5-7 by 28 is fun to shoot and low recoiling. A folding stock and

collapsible sites make it compact. Learn more at rougar.com. Yeah, this ought to be illegal. It's so

much fun. I'm over here at the shot show and seeing a lot of people I've known for many,

many years. Talk about cool stuff, guns and accessories and ammo and just on and on and on. We're swapping stories. We're having fun. We're hanging out the Caldwell booth. The folks here have let us set up in their place. We appreciate that. Right now I want to talk with Zach Smith from Bog. And Bogg is part-O-B group, American Outdoor Brands,

which is Caldwell and Tipton and, you know, Bog and some others.

So what is Bog?

Bog is a, I would say it's a hunting brand.

Does Bog stand for anything, VOG?

It does not.

Okay, cool.

I'm glad to know that because I didn't know what it was.

I thought, is that something I'm supposed to know?

Yeah.

It was acquired.

It was Bog Pod.

Right.

We kind of rebranded that, dropped it down to just bog.

That gave us kind of an area to attack some different markets outside of just the shooting stick

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