Gui Jaroschy, Award-Winning Mixologist and Co-Founder, Unfiltered Hospitality

Unlocking Your World of Creativity

Mark Stinson

Arts, Education, Self-improvement, Business, Design, Marketing

5 • 1.3K Ratings

🗓️ 13 January 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today, we’re thrilled to stamp our virtual creative passport in Miami, to welcome Gui Jaroschy. Gui is a renowned mixologist and co-founder of Unfiltered Hospitality.

Gui's Website

https://www.instagram.com/unfilteredhospo/

https://www.linkedin.com/company/unfilteredhospo/

From being named one of Food and Wine Magazine's 10 Best New Mixologists to leading global beverage innovation at sbe, Gui has been a force in transforming the beverage industry.

His work earned James Beard Award nominations and a spot on the 50 Best Bars list.

Gui’s collaborations with brands like Williams Sonoma and The Smithsonian showcase his creativity and expertise.

Origins in Mixology

Gui, you grew up in Austin, Texas, a city known for its vibrant culture. How did your upbringing shape your path toward becoming a mixologist and innovator in the beverage world?

Defining Creativity in Mixology

You’ve been named one of Food and Wine Magazine’s 10 Best New Mixologists and led groundbreaking concepts like the Broken Shaker. What does creativity mean to you in the context of crafting cocktails and creating bar experiences?

The Story Behind Unfiltered Hospitality

As the co-founder of Unfiltered Hospitality, what inspired you to start this venture, and how does it reflect your personal philosophy in the industry?

Collaborating with Iconic Brands

You’ve worked with major brands like British Airways and The Smithsonian. How do these collaborations push the boundaries of traditional mixology and expand your creative vision?

Advice for Aspiring Innovators

What advice would you give to young mixologists or creatives who want to carve out their own space in such a competitive and evolving industry?

A special thank you to today’s sponsor, White Cloud Coffee Roasters. Don’t forget, you can enjoy 10% off your coffee order by using the code CREATIVITY at checkout. Visit whitecloudcoffee.com to claim your discount and elevate your coffee experience.

Transcript

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0:00.0	Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson.
0:08.0	This episode is brought to you by White Cloud Coffee Roasters, nestled in the heart of Idaho's Mountain Wilderness,
0:15.0	where every bean tells a story of adventure.
0:19.0	Discover the difference in their premium beans, meticulously roasted
0:22.8	to capture the essence of the mountains. Now listeners of our podcast can get an exclusive 10%
0:29.2	discount. Just use the promo code Creativity at checkout. Visit whitecloud coffee.com and use the code
0:36.3	creativity.
0:44.8	Welcome back, friends, to our podcast, Your World of Creativity, where we travel around the globe talking to creative practitioners everywhere about how they get inspired and how they organize
0:49.7	ideas and most of all how we gain the confidence and the connections to launch our work out
0:55.2	into the world. And we're thrilled to stamp our creative passports in Miami today to talk to
1:00.8	Guy Yeroshi. Gee, welcome to the show. Hello, hello. Thanks for having me. Gie is a renowned
1:07.4	mixologist and co-founder of a company called Unfiltered Hospitality.
1:13.6	So we're going to talk about all things hospitality and mixology, but it's not just a
1:18.1	fancy word for bartender, Guy.
1:20.6	Not always.
1:21.7	It can be, but not always.
1:25.0	Oh, so good.
1:26.3	Ogee, from being named one of Food and Wine magazine's 10 best new mixologists,
1:31.9	and your leading global beverage innovation all over the place,
1:36.0	really a force in transforming the beverage industry.
1:38.9	What are you seeing as those forces of change in your industry?
1:45.0	I think there are several, but essentially people love a good occasion to get together and enjoy
	...

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