What is up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Today, we have another guest journal, and I am so excited to pass the mic

to Darren Revell. Let's dig into it. Hi, my name is Darren Revell. I'm with the Action Network,

sports betting media firm, worked 12 years for ESPN, six years for CMBC, covered the business

of sports, covered now all types of gambling, which now counts as crypto and memorabilia, and

everything involved with the high stakes that we've pushed ourselves in in the post-COVID or

current COVID era, and also just cover things that I like and try to make business reporting out

of them so I could cover them for life, like food. So I feel like my life has been defined by

figuring out the rules of life earlier than other people have. It's not one particular story,

but you know, it started when I realized at eight years old that I was not going to become a

major league baseball player, and I feel like I learned reality before all my other friends.

So then I needed to make a pivot, and I needed to become a sports journalist as fast as possible.

So I started on my dot matrix printer and my Apple2E, writing a magazine, which I sold for a dollar,

and when I was 10, baseball, mania magazine, you know, realized that I love sports, I had to be in it,

and I was just going to pivot somewhere else. And then through watching my dad, who was the master

of the niche, I learned how important it is to have a niche. So my dad had a degree in biophysics

and biochemistry in turn with a Nobel Prize-winning physicist, and also had marketing savvy,

and noticed that the scientists don't talk to the marketers in all these drug companies.

So if he could have a marketing background and a science background, he could be the go-between,

and basically every medical company had to hire his consulting firm, because the scientists

...