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The Steve Matthes Show on RacerX

Guest: Dave Ginolfi

The Steve Matthes Show on RacerX

Steve Matthes

Pulpmx, Professional, Steve Matthes, Motocross, Sports & Recreation, Racerx, 051142, Supercross

4.7878 Ratings

🗓️ 10 November 2025

⏱️ 61 minutes

🧾️ Download transcript

Summary

100%'s Dave Ginolfi talks about marketing the athletes for goggles, the obstacles of being in his job, Jett Lawrence stuff, working with Webb, his own racing career and more.

Transcript

Click on a timestamp to play from that location

0:00.0

Before we get too far into this, thanks to the folks at Racetech.

0:02.5

Racetech.com. Tommy, listen to PulpamX. Get a discount. Kiefer just reviewed the air boot for a YZ250F, really, really good stuff. And suspension work, motorwork, all of it, racetech.com. A pulp.mx network production. Welcome to the Fly Racing Steve Mathis show presented by Maxis Tires, Renthal and Motosport.com on racerXonline.com.

0:29.7

With your continuing gracious support of our sponsors, we're thriving at over 1,800 podcast delivered with over 20 million downloads.

0:39.0

Click the Amazon banner on Pulp MX to help us out.

0:42.3

Donate via Patreon if it suits you.

0:44.7

And as always, enrich your Moto lifestyle by working with the sponsors who support us.

0:58.7

The original Moto Podcast,

1:01.0

featuring Legends of the Past,

1:05.0

stars of today, season previews, race reviews,

1:09.4

introspection, opinion, facts, and laughs.

1:13.8

Here's the voice bringing it all to you, Steve Mathis.

1:17.5

Say the dedication to your frustration.

1:22.8

It's a brilliant summer planners and giving it all.

2:01.7

Welcome everybody, another edition of the Fly Racing RacerX podcast with Dave Janofi. Thanks for listening, everybody. Appreciate it. Lots to get into with Dave here. He was obviously on the Pulp Show just a little while back, but this is a little bit more in-depth. And I want to take the folks at Fly Racing for making this happen. The code PulpamX saves you at Fly Racing. They've got the Bower closure system on a few of their lines across the board. They've got some LE stuff. I don't know if it's still in stock, but their white LEA that they released for the SMX race was on fire. They got the Super Cross Champion, Cooper Webb, RJ Hampshire, Chance Heimus, Brayton, Wilson, a lot of guys wearing fly racing. The foamium helmet's amazing. Love it. So quiet, super safe. It's got the cone head EPS system in it, re-on technology as well. So check that out at flyracing.com. They got women's gear, kids gear, off-road stuff, and the code PaupemX saves you with fly racing. rentall maxis motorsport.com, brunt workwear all on board with us as well.

2:20.9

We'll talk more about them later. But for now, it's from 100%. He's a sports marketing, sports athlete management marketing guy at 100%. He does a lot of things there. We'll touch on it. Plus, he's a regional arena cross champion, and he had a nice pro career as a private tier as well. Dave, Janalfi. What's up? Dave, how are you, man? Well, Steve, thanks for having me. Like you said, yeah, I did the pulp show, but that was kind of just to get me here. I've been looking forward to doing this a little bit more intimate. Yeah. Ready for it. You've got, you've changed roles. So you're at Scott.

2:51.7

You came out of racing, got into a job with Scott.

2:54.6

And. submit. Yeah. Ready for it. You've got, you've changed roles. So you're at Scott. You came out of racing, got into a job with Scott and amateur racing, filled in for Johnny Knowles here and there, kind of goggle guy. And then, um, you move from there to 100% and, but not into building goggles and doing all that. That's what you do now for Cooper Web and Jet Lawrence. We'll get into that.

3:08.0

But you really started with marketing side of things for 100%.

3:11.0

What made you want to do that?

3:13.7

Like early on 100%, and you got Mark Banchard there,

3:17.0

who's designer slash genius in my books anyways.

3:21.4

Mark's incredible.

...

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