Guard from Harm: John Horn’s Approach to Ethical, Expert Google Advertising

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 10 April 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

As digital advertising landscape evolves almost daily, few voices resonate with the clarity and depth of John Horn, co-founder of Stub Group. With over a decade of hands-on experience guiding businesses through the maze of online marketing, Horn brings a rare mix of technical mastery, practical business insight, and a personal mission to Guard from Harm. That guiding principle—his personal motto—is more than a tagline; it encapsulates his approach to serving clients in a high-stakes, rapidly changing environment.

Transcript

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0:00.0	We talked about, you know, generative search and those types of things, but there's so much more than that as well, where it can make us more efficient in the work that we're doing.
0:09.4	It can streamline tasks. It can help us come up with ideas faster for clients. It can help us communicate better with clients.
0:17.7	There's just so many different ways that AI can be used. And we're really just
0:21.4	scratching the surface right now.
0:24.2	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:30.0	unravel the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a
0:35.6	mission to uncover the stories, strategies, and secrets
0:38.9	that have propelled entrepreneurs and business leaders to success.
0:46.4	I'm really excited to welcome John Horn to the show of Stub Group. You are a premier Google
0:52.7	partner, and you've been working in this world for quite a while.
0:55.9	So I'm excited for you to talk about the changes. I think they're coming even faster now.
1:01.9	When it comes to digital advertising in general, but particularly you have SEO, we have
1:06.3	SEA. Now we have generative search. We see that if you go on Google, a lot of times an AI, you know, algorithm will pop up a summary or videos will come up first before you can get to the paid ads.
1:20.4	It's very complex. And I think it's really hard for the average business owner who's not a digital media expert to understand how to get through
1:30.3	all these intricacies. So I'd love to start at the beginning. What are you interested in
1:36.0	digital advertising and particularly Google? Yes. So that is going to go back around, what, I think
1:42.6	11, 12 years ago, somewhere in that range.
1:45.1	And I've worked in different roles, both blue collar, white collar, different marketing stuff and whatnot.
1:50.6	But at that point, I was approached by two guys knew very well, one with my brother and a long-term friend of his.
1:57.0	And they said, hey, we're basically, we're starting an agency.
1:59.6	We see this opportunity where
2:01.5	lots of businesses are making this transition from traditional advertising over to digital
	...

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