You can beat the feeling. I'm Rebecca Leib. I'm Jason Horton.

And this is Ghost Town. death and taxes and the picture of George Washington on the dollar bill.

Those are among the few constants in a changing world.

But now another of those constants may be changing.

Coca-Cola is about to announce what it calls the most significant development in its history.

The formula for Coca-Cola is called merchandise 7X, a recipe so secret that it's locked inside this Atlanta bank vault, so successful that it's been

tinkered with but never dramatically changed in nearly a hundred years. But

tomorrow Coca-Cola Company will tell a thirsty world it's putting a smoother sweeter

sweeter taste into the most instantly recognizable bottle in the world.

April 23rd 1995

Coca-Cola announced it was scrapping the original Coke for a newer sweeter version.

There was tons of taste tests. They're like, we love whatever this soft drink is better than the original

Coke that's been around since 1800s and it did not go well. New Coke did not go well. It went famously bad for a dynamo of, I mean when you

think about any products but food products

Coke is number one.

And not just soda.

Coke is like can't when you think of an iconic brand.

You think of Disney. You think of McDonald's you think of Disney you think of McDonald's you think of

Coca-Cola they worked it into Christmas yeah like the cochores like say a

polar bear Santa drinking soda.

I was like, what does this have to do with anything?

They're like, we say it has to do something.

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