Growth Hacks for Startups from Elliot Shmukler of InstaCart, LinkedIn and now Anomalo | E1926

This Week in Startups

Jason Calacanis

Technology

4.2 • 1.4K Ratings

🗓️ 5 April 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This Week in Startups is brought to you by…

NetSuite. The number one cloud financial system, bringing accounting, financial management, inventory, and HR, into ONE platform. Giving you ONE source of truth. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

Squarespace. Turn your idea into a new website! Go to http://www.Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain.

Hubspot. Join thousands of companies that are growing better with HubSpot for Startups. Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

Timestamps:

(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.

(2:33) A primer on modern-day growth for startups from expert Elliot.

(6:20) Why referral programs are so powerful

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(11:39) The 2nd best thing you can do for the growth of your startup!

(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.

(25:45) The most effective sign-up practived today.

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

(31:52) The balance of adding friction in the user sign-up process.

(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.

(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

Check out Anomalo: https://www.anomalo.com/

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Follow Elliott:

X: https://twitter.com/eshmu

LinkedIn: https://www.linkedin.com/in/eshmu/

Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

Thank you to our partners:

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

Follow TWiST:

Substack: https://twistartups.substack.com

Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

Instagram: https://www.instagram.com/thisweekinstartups

TikTok: https://www.tiktok.com/@thisweekinstartups

Subscribe to the Founder University Podcast: https://www.founder.university/podcast

Transcript

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0:00.0	explain how it's such an important signal for startups to find a user who is willing to tell
0:06.8	their friend about a product or service.
0:08.8	Jason, very simple, there are no great products in the world that don't have phenomenal word of mouth right word of mouth people telling their friends about that product is always the number one growth channel that you can happen. It's the foundation for
0:24.1	everything. This weekend startups is brought to you by NetSuite. NetSuite is the
0:30.0	number one
0:35.0	cloud financial financial management inventory and HR into one platform,
0:38.0	giving you one source of truth.
0:40.0	Now through April 15th, Net Suite is offering a one-of-a-kind flexible financing program.
0:45.8	Head to Net Suite.com slash Twist.
0:48.8	Square Space.
0:50.1	Turn your idea into a new website. Go to Squarespace.com slash Twist for a free trial.
0:56.3	When you're ready to launch,
0:57.8	use offer code Twist to save 10% off your first purchase of a website or domain.
1:04.0	And HubSpot.
1:05.8	Join thousands of companies that are growing better with HubSpot for startups.
1:10.3	Learn more and get extra benefits for being a Twist listener now at hub spot.com slash startups
1:16.8	All right everybody welcome back to twist this week in startups. We do the show about four times a week. I've been doing it for about 13 years. We're almost to 2,000 episodes. Why do I do the show? Because I like to learn. I love entrepreneurs. I like to invest in companies and I'd like to help build the future. That's why this
1:34.1	week and startups exist in the world. That's why after 12 13 years and almost
1:38.1	2,000 episodes I keep doing it. I'd love to learn new strategies techniques and just to meet the people who are
1:44.7	building the future today will be no different two of the great companies two of the
1:48.7	great products I use in love insticart andfront, they grew like weeds.
1:54.4	We've heard of these companies, right?
	...

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