What's up everybody? This is hashtag growth. I'm your host, Matt Pilate. And I have something that I was just so

excited to talk about today that I just had to jump in the recording booth to tell you all about it.

It is the

most remarkable product onboarding I've ever seen, and it's by a company called Superhuman.

And if you, I don't care if you're in B2C, B2B services, whatever it might be, I promise you

there's something you can learn from this and the way

that they do their onboarding, let's go ahead and jump right in. So for those of you who may not

be familiar with superhuman, they pitch themselves on their website as of this recording as

the fastest email experience ever made. And it's also an email client that currently costs $30 a month, which seems crazy, right?

Because you have dozens and dozens, if not hundreds of options of free email clients that

you can go download for your Mac, your PC, your mobile, whatever might be. And so I heard about it and I was like,

you know what, why would I pay that? And then all of my social circles started getting all hyped

about it, talking about how good it was, the VP of Growth at Drift signed up for it. Gee, David

Cancel signed up for it. I saw some people I respected starting to have the sent with superhuman link in their email.

And I was like, you know what?

This seems pretty cool, but still not bought in.

And then I got a notification one day that Google inbox, which I love, was shutting down in March.

Ah, all right, time to find something new.

You know what?

I'll buy into the hype.

I'll give it a month.

Let's see how it goes.

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