#Growth 4: How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools.

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 23 January 2019

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @guillaumecabane, @drift and @seekingwisdomio. You can get more info on this episode of #Growth at: https://drift.com/blog/growth-tools/

Transcript

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0:00.0	Hello and welcome to another episode of hashtag growth.
0:12.1	I am Matt, the guy with a beard, and I'm super excited today to have Drift's mad scientist,
0:19.0	our VP of Growth, G. Guillaume Caban, to join us today, which I am super
0:25.1	excited about. Thanks so much for joining us, G. Thanks, Matt. Hey, everyone. I'm the guy with
0:30.0	French accents. What do we talk about today? Yeah. Oh, yeah, great question. So today
0:35.9	we're going to talk all about tools, right? I have been
0:39.1	working with G for a year now, and I've seen how he uses tools to accomplish things that other people
0:46.1	do for, you know, 10 times the cost, or it takes them four months longer to get implemented, right?
0:53.0	That's a good one. Yeah.
0:58.9	And so I watch you hack all these things together and find these tools and use them to achieve great things.
1:00.2	And so I want to talk to you and ask you some questions around those tools.
1:03.6	Does that sound good?
1:04.5	Yeah.
1:04.9	Let's get solid.
1:06.1	Great.
1:06.6	So I want to start off with a question around, like, how do you find new tools?
1:12.6	I watch you roll in with lists of tools.
1:15.1	Every single day, it's, all right, we should look at this thing or try this or that.
1:18.6	Is it just people outbound emailing you all the time, telling you about these tools?
1:22.6	Or like, where do you uncover these things?
1:25.6	Yeah, that's a really good question.
1:26.6	I think part of it is strategy and part of it is just me being opportunistic.
	...

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