You're listening to Podcasting Made Simple.

I have worked with over 100 individuals and thought leaders to get them booked as guests on podcasts.

And throughout that process, something became exceedingly clear. Here's what happens.

Somebody is a guest on a podcast. The episode goes live live the guest grabs the link to the podcast maybe

creates a nice little copy around it and then shares the link on social with their audience and

they're following you're listening to this and you're thinking okay yeah what's wrong with that

well there's nothing wrong with that per Well, there's nothing wrong with that

per se, but there's so much more that we could be doing. And that is what I'm really excited to

talk to you about today. Hi, I'm Christina, and I'm here to talk to you about how you can leverage

podcast guest booking as a means of audience development. Now, when I talk about audience

development, what do I mean? When I speak about audience development, I really mean community building.

Now, how can you use podcasts to build a community? Fantastic question. The very first piece that we need for all of this is guest booking.

So again, guest booking is the beginning of the audience development piece that we're going to

talk about. The second piece is content. So we'll be talking about guest booking, content, and then distribution. So let's just

start with the meat and potatoes. Let's get into how to be a guest on a podcast, everything that

takes. So the first thing that you're going to think about when you are going to be a guest on a

podcast is let's define your point of view. Why do you want to

be on a podcast? What do you want to talk about? Somebody once told me a very long time ago,

you know that thing that you always talk about? It always comes up. It just for some reason,

year after year, you think about it it time and time again and you just somehow

will get there in a conversation they told me that's what you should write a book about and i love that

i think that's great advice if there's a central theme that you keep coming back to in your life

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