You're listening to Podcasting Made Simple.

Hi and welcome. I'm Jason Barnard. I'm the brand Serp guy. I work at Caddicube and I specialize

in helping our clients with the representation of their brand in search. And what's brilliant

about branded search is that it's the perfect springboard to build up authority within an industry,

and that's what I'm going to explain today. So ask yourself the question. What would happen if

your podcast became the authoritative reference in your niche? I'm going to explain how you can

make that happen. I'll share the simple strategy you can use to build your authority with Google,

and how doing that will push your front and center

for your audience, not only on Google,

but on Microsoft, Bing, Apple, Amazon, Spotify,

podcast platforms, social media,

and across all the other places your audience naturally hangs out. Now this is a process and it's a simple

process and it's also a process that never stops. Best of all, it's a process that takes no geeky knowledge,

no guessing and there are no wrong turns. The process is straightforward, versatile and future-proof.

It's a strategy for life.

Now, this process starts with the Google search results for your podcast name and ends with you and your podcast being the reference in your niche across the web.

Before I start, I'll tell you how I realize that the search engine results page for the name of a company,

a person, a podcast, a music group, or any other thing is the single most powerful and

under-exploited marketing inside imaginable. Before being in digital marketing, I had a career as a

blue dog in a cartoon. It was called Bua and Quala.

Bua and Quala, we are, Bua and Quala, we are. I sang that every week for 10 years.

Now I built up that blue dog and yellow koala cartoon website to be one of the 10,000 most popular sites in the world.

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