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Dear FoundHer...Real Founder Stories for Women Small Business Owners

Growing an Audience On Social Media: A Practical Founder Visibility Strategy with Peleton's Jenn Sherman

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Pivot, Bobbi Brown, Marketing, Entrepreneur, Ceo, Women In Business, Careers, Entrepreneurship, Foundher, Business, Business Owner, Female Founder, Small Business

4.9 • 1.1K Ratings

🗓️ 16 March 2023

⏱️ 56 minutes

🧾️ Download transcript

Summary

Growing an audience can feel personal when your reputation is solid and your feed still feels awkward. Peloton’s OG instructor, Jenn Sherman, is back on Dear FoundHer for an Instagram check-in with Lindsay Pinchuk that speaks to founder visibility, not perfection. They talk about building a personal brand that sounds like you, even when imposter syndrome shows up and you feel exposed online.

This is for women in leadership who want confidence on social without turning content into a second full-time job. Lindsay shares a simple weekly rhythm that supports growing an audience through reels, polls, and repurposing one idea into multiple posts. Jenn shares how consistency created momentum, how she keeps a running list of content ideas when motivation dips, and why being yourself is the strategy.

If growing an audience has felt inconsistent, this episode gives you a practical way to show up, invite conversation, and strengthen community building for business while keeping your boundaries.


Episode Breakdown:

00:00 Jenn Sherman Is Back for a Social Media Growth Check-In

06:35 How to Post Consistently Without Needing Perfect Content

08:28 The Brightline Reel Lesson, Why Real Moments Drive Engagement

11:33 The Instagram Challenge Review, Reels, Polls, and Engagement

22:24 Instagram Insights Breakdown, Reach, Shares, and Follower Growth

25:51 What Still Feels Hard, Tech Skills, Editing, and Confidence

27:46 The Next Step Plan, Weekly Content Blocks and Repurposing Posts

32:50 Build Your Personal Brand by Sharing Your Founder Story and Q and A


Connect with Jenn Sherman:

Follow Jenn on Instagram

Connect with Lindsay:

Subscribe to The FoundHer Files

Follow Dear FoundHer on Instagram


Podcast production and show notes provided by HiveCast.fm. Get 50% of your first month of podcast services when you mention Lindsay!


Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Dear Founder, as you know, there's no blueprint for entrepreneurship.

0:07.0

You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything

0:11.9

that you do.

0:13.0

But without a doubt, the journey is worth every single second that you put into it.

0:18.2

I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've

0:22.7

lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly.

0:29.3

I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things

0:35.6

starting, growing, nurturing, and in some cases, even

0:39.3

selling a business. Together with some of my closest contacts, I'm here to help you find your

0:44.1

own success, whatever that means to you. The ride as a founder is the ride of your life. So come on

0:50.2

and join me for another episode that will get you one step closer to reaching your

0:54.3

own founder goals. Welcome back to another episode of Dear Founder. So a few weeks ago,

1:01.1

I shared that someone who I had conversed with, who had a large following, cop to me that

1:06.4

she never had ever made a real before. And I shared that with all of you on social media,

1:11.0

and so many of you came out of the social media closet saying that you too have never

1:16.1

made a reel and you're really insecure about your social media skills and how to apply

1:20.6

them for your own business. Well, Jen Sherman let the cat out of the bag when she identified

1:25.9

herself as that original poster,

1:28.0

as we say. And it's really opened the door for so many of you to ask questions about using

1:33.3

social media for business. So today, I'm really excited to share and say that Peloton's Jen Sherman

1:40.0

is back on Dear Founder talking about the imposter syndrome and apprehension she has using social

1:45.5

media for her own personal brand and business gains. But before we dive into today's episode,

...

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