Growing a Plant Business, A Marriage and A Community of Plant Parents with @mrstannertheplanter
Growing Joy with Plants - Wellness Rooted in Nature, Houseplants, Gardening and Plant Care
Maria Failla- Happy Plant Lady and Author of Growing Joy: The Plant Lover's Guide to Cultivating Happiness
4.8 • 912 Ratings
🗓️ 17 February 2026
⏱️ 65 minutes
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Summary
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| 0:00.0 | A lot of you might know Tanner the Planter as being one of the largest house plant brands in the country, if not the world. |
| 0:07.5 | He has like multiple millions of followers across all of the channels. |
| 0:10.8 | Something that I learned last year and that I kind of haven't stopped thinking about is behind Tanner the Planter is the warmest, kindest, most smart woman I've met. Her name is Erica, |
| 0:23.9 | and she is very much a huge part of the Tanner the Planter brand, the famous in Oregon brand, |
| 0:29.1 | and what makes it tick. Something that has really impressed me about Erica and Tanner together |
| 0:33.7 | as I've gotten to know them over the last year. Not only are they like obviously wildly |
| 0:38.6 | successful with their brand and their business and their plant shop, but they are a marriage. |
| 0:44.8 | They're a wildly successful marriage that has built an enormous brand literally hand in hand |
| 0:51.2 | alongside each other the whole way. And we'll have Tanner on in a couple of |
| 0:56.5 | months to discuss his book that he's just come out with and how he's grown his brand and how |
| 1:01.0 | he's been, you know, the face of the business. But so much of the heart of what goes on in this |
| 1:06.5 | very amazing plant business is Erica, who I get to interview today. She's the co-founder of |
| 1:13.1 | famous in Oregon and the Tanner the planter brand. She has helped support and shape Tanner as |
| 1:18.3 | he has grown his content. They have such a beautiful love story and such a beautiful business |
| 1:23.8 | story. And I thought it would be so fun to interview Erica, not just about the business, |
| 1:28.4 | but about both, about how you grow as an entrepreneur together, how you grow a business with |
| 1:34.8 | your partner and how you grow a marriage with your business partner. It was a wonderful |
| 1:39.4 | conversation and as you'll find out, this was Erica's first solo podcast appearance, which was |
| 1:43.7 | shocking to me because she crushed it. |
| 1:46.2 | I hope you love this conversation as much as I do. And please let me know if you want more of these in the future. |
| 1:58.4 | Welcome to the Growing Joy with Plants podcast, where we not only learn how to care for plants |
| 2:03.0 | successfully, but how to simply and affordably use our plant babies to cultivate more joy |
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