Grow Loyal Podcast Listeners Fast | Katherine Beck

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 18 March 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Send Us a Text Message Did you know that it takes just 6 seconds for a listener to decide if they want to be a loyal listener of your podcast? As a podcast host, your voice is your greatest asset! Sadly, most hosts don't know how to effectively use their voice to create rapport, authority, and connection with their audience. But, this doesn’t have to be the case! In this episode, Katherine Beck explains how you can leverage your voice to attract loyal listeners. Get ready to unlock the power ...

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Podcasting Made Simple.
0:04.5	Did you know it takes just six seconds for someone to decide if they will become a loyal
0:10.9	lifetime listener to your podcast? That's because six seconds is all it takes for someone to decide
0:17.2	if they know you, like you, trust you, and even want to buy from you. In fact, there was a
0:25.6	study done by Princeton University where participants were asked to listen to a two-second
0:31.4	recording of a person's voice, and they were able to accurately assess a person's likability, competence, and trustworthiness
0:41.6	just based on the person's voice.
0:45.0	You see, people are subconsciously forming an opinion about you and your podcast.
0:51.3	That means the very first words that you speak have the power to attract or repel
0:57.1	your listeners. When your audience decides to listen to your podcast, they are seeking something.
1:03.8	It could be education. It could be entertainment. It could be for a laugh or to escape reality. In your podcast, all podcasts contain sounds.
1:17.3	Now sounds in its purest form is a frequency. It is energy. And sounds and energy create movement. Sounds can evoke a feeling or a thought, and all of that
1:34.7	gets delivered through your voice. Your voice is energy, and your voice has a power to ignite a
1:43.0	thought or a feeling in your audience. Your voice has a power to ignite a thought or a feeling in your audience. Your voice has
1:48.1	a power to take your audience on a journey. It has a power to get your audience to take an action,
1:57.7	like a call to action. And you have the ability to impact, to inspire, and to ignite a change.
2:10.6	But often there is a disconnect when we speak.
2:16.6	And when there is a disconnect, it doesn't matter what we say or what we do.
2:22.3	If the listener does not connect, they will likely not come back for more.
2:28.6	So today, I want to invite you to connect to your audience and show up and sound like your authentic self
2:37.8	in just six seconds. So you might be thinking, well, why six seconds? Well, in 2016, YouTube
2:46.4	introduced the six second video ad. And it should be no secret that with the popularity of short-form
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alex Sanfilippo, PodMatch.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Sanfilippo, PodMatch.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.