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Planet Money

Grocery delivery wars

Planet Money

NPR

Business, News

4.629.8K Ratings

🗓️ 11 March 2022

⏱️ 17 minutes

🧾️ Download transcript

Summary

Behind the scenes at a new kind of grocery store that promises delivery in minutes. | Subscribe to our weekly newsletter here.

Transcript

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0:00.0

This is Planet Money from NPR.

0:06.1

For the last few months, our boss, Alex Goldmark, has been inundated with advertising.

0:10.6

He lives in Lower Manhattan, and anytime he leaves his house, he spots stickers and billboards.

0:15.6

He gets flyers in the mail and promo codes in his Instagram feed.

0:19.7

The ads are from a bunch of different companies, all pushing him to try UltraFast Grocery Delivery.

0:26.2

And UltraFast means really fast. Like, get your groceries 10 or 20 minutes after you place

0:30.7

your order fast.

0:32.5

And so, on a cold and slushy February night, Alex did something he had never done before.

0:37.7

Alright, let's get some groceries. Let's see how fast they can come.

0:41.3

He downloaded an app, uploaded his info, and started tapping little pictures of the things

0:45.9

he wanted.

0:46.9

Broccoli, tomato, linguine, a couple bagels, black seed smoked salmon, black seed smoked

0:53.3

salmon.

0:54.3

Okay.

0:55.3

Chocolate.

0:56.3

Bubbly water.

0:57.3

Philadelphia cream cheese.

0:58.3

I think that was everything, right?

1:00.6

He's almost finished, and then?

1:02.0

And I'm going to click on alcohol.

1:04.6

I can get one beer for $1.29.

1:07.2

He thinks, eh, might as well go for a six pack.

...

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