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Motley Fool Hidden Gems Investing

Grindr Goes Beyond Dating

Motley Fool Hidden Gems Investing

The Motley Fool

Business, Investing

4.33.1K Ratings

🗓️ 7 April 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

How do you grow a business where a customer’s success often means they leave your product?   George Arison is the CEO of Grindr, a dating app and social media offering for LGBTQ+ individuals. Dylan Lewis caught up with Arison for a conversation about: Grindr’s growth story. Looking beyond dating for platform engagement. What companies can lose in a remote-only environment. Companies discussed: GRND, MTCH, BMBL, NFLX, SPOT, UBER Host: Dylan Lewis Guest: George Arison Producers: Mary Long, Ricky Mulvey Engineer: Tim Sparks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Grinder has this very unique approach of a grid right so you come to grinder and the first

0:06.2

thing you see is a grid of people around you if you're a free user you see a hundred people

0:10.3

if you are paying user you see a 500 or unlimited number of people depending on which TA you subscribe to,

0:15.0

but that's kind of the core thing and it's very open architecture style,

0:19.0

you can message anybody on the grid. There's no limitations, there's no kind of matching that happens

0:23.2

between people before you can communicate. That's worked really well for

0:27.0

Grinder, that's why Grinder is as good of a product as it is, so we don't want to

0:31.3

change that at all, but we do want to extend on that. of

0:35.0

it is so we don't want to change that at all but we do want to extend on that.

0:36.0

I'm Mary Long and that's George Arison,

0:39.0

CEO of Grinder, the dating, social media and entertainment entertainment app for the LGBTQ plus community.

0:45.3

My colleague Dylan Lewis caught up with Eresson for a conversation about how to build a dating

0:49.6

product that keeps users for the long haul, even after they found their person.

0:53.8

They also discuss grinder similarities to Uber,

0:56.5

prioritizing product development,

0:58.4

and the difficulties of building a culture

1:00.7

in a remote- first environment. So as I look out and a lot of our listeners look out on the dating and social meetup market, we tend to focus on the publicly traded names and in that

1:16.4

space it is match, bumble and really you guys for the major players. How do you

1:21.9

look out at the competitive landscape and how you're positioned?

1:25.0

Totally.

1:26.0

Well, we are a little bit of a unique product of those companies because we have a very

1:30.0

different target audience, right?

...

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