On this episode of the playbook, I have Griff.

That's right, Griffin Thall, CEO and co-founder of Pura Vita Braclets.

And he has an unbelievable story on how he turned a simple vacation purchase into a multi-million dollar business.

Join me for all of this and more on The Playbook.

This is Entrepreneurs The Playbook, where each week I bring you some of the greatest athletes, celebrities,

and entrepreneurs to talk about their personal and professional Playbook to success and

what made them champions on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This day Melter with entrepreneurs of Playbook and I am really excited because they have a real

entrepreneur.

When I say that you'll see the journey but we have Griffin Thawl, he is the CEO and founder

of Piravida bracelets from Costa Rica originally. He's not but the bracelets are.

I'm going to get into this because a lot of people try to do what you've done and that's why I really wanted to have you on here because I love

people that have great ideas I love people that have seen great ideas but those

are innovators in my mind.

And true entrepreneurs can take a great idea,

execute on it, and take it all the way through

to even an exit, which you guys have recently had as well a multi-million dollar business and it all

started on a trip with a friend is that right yeah how did you discover pure via bracelets

so we're on a surf trip in Costa Rica after How did you discover pure via bracelets?

So we're on a surf trip in Costa Rica

after graduating from San Diego State.

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