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Scouting for Growth

Gregor Gimmy: Pioneer of the Venture Client Model

Scouting for Growth

Sabine VanderLinden

Business:entrepreneurship, Business, Entrepreneurship, Technology

4.8 • 35 Ratings

🗓️ 2 July 2025

⏱️ 69 minutes

🧾️ Download transcript

Summary

On this episode of Scouting For Growth, Sabine VdL sits down with Gregor Gimmy, founder of 27pilots and the visionary behind the Venture Client Model — the approach that’s rapidly redefining corporate innovation by helping enterprises adopt startup technology faster, at scale, and at significantly lower cost and risk than traditional venture capital. If you’ve ever watched a corporate innovation program move at the speed of a committee meeting… this episode is your escape route. The BMW wake-up call: CVC can’t scale to what corporates actually need Gregor takes us back to 2012, when he joined BMW and realised something shocking: despite the scale of BMW’s technology needs across the value chain, the company was only leveraging a small number of startups. He points out that Corporate Venture Capital funds typically invest in an average of 2.8 startups per year. That’s fine if your job is to invest. It’s useless if your job is to modernise a global business. Gregor’s argument was simple: if a company wants to solve real technology challenges, it doesn’t need three startups. It needs closer to a hundred. Investment ≠ technology transfer The breakthrough insight is one every executive should write on a whiteboard: VC is not a technology transfer process. It’s an investment process. BMW was told that investing in 50 startups per year would create a portfolio nightmare: within five years, they’d be managing equity stakes in 250 startups. Not scalable. Not realistic. And not aligned with the goal of rapid technology adoption. That’s when Gregor realised the core problem: CVC isn’t built to help corporations access and adopt cutting-edge tech at operational speed. It’s built to make bets. The Venture Client Model: cut out the middleman Gregor compares accelerators and CVC models to something indirect: like using someone else’s battery technology — but only after you’ve invested first. The Venture Client approach cuts through that logic. Instead of investing first and hoping adoption follows, a Venture Client simply buys the technology — directly, early, and intentionally — through procurement (and sometimes M&A when appropriate). It’s corporate innovation with one defining feature: value now, not maybe later. Why venture clienting needs a dedicated unit (not a side hustle) Gregor also makes a leadership point that hits hard: if you want to be good at something, you need a dedicated unit. Innovation can’t live as a part-time hobby inside procurement, strategy, or IT. When it becomes a formal department, it gains: dedicated time dedicated budget measurable KPIs operational muscle to scale adoption That’s when it stops being “innovation theatre” and becomes a repeatable capability. A reality check: corporates don’t outbuild great startups Gregor delivers another truth that enterprise leaders often avoid saying out loud: A corporation can’t compete against a great startup when that startup is at its peak velocity — think Palantir or Oracle in their early days. The advantage corporates do have is distribution, customers, and scale. So the smartest move isn’t trying to out-startup the startups. It’s adopting the best startup tech faster than your competitors can. Why this episode matters For executives in insurance, banking, automotive, and beyond, this episode is a strategic roadmap for modern innovation: scale matters more than individual bets adoption beats investment procurement can be an innovation engine dedicated venture client units drive repeatable outcomes the fastest path to transformation is often partnership, not invention Gregor’s bold claim is clear: the Venture Client Model won’t just complement Corporate VC. It will replace it as the default standard of corporate venturing. And after this episode, it’s hard to argue otherwise.

Transcript

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0:00.0

Today, I am thrilled to welcome Gregiore Gimmie, a true pioneer in corporate innovation and the mastermind

0:23.4

behind the venture client model to the Scouting for Growth podcast.

0:29.3

Grigger is the founder of 27 pilots, a company dedicated to helping global corporations

0:35.6

build and scale venture client units,

0:38.3

a revolutionary approach that enables companies to strategically benefit from startup innovations

0:45.3

faster at a larger scale and with significantly lower costs and risks than traditional corporate venturing methods.

0:59.4

Gregor's journey into innovation is nothing short of inspiring.

1:08.9

During his time at BMW, he invented the venture client model and founded the BMW startup garage,

1:12.5

the world's first venture client unit.

1:19.9

This groundbreaking initiative allowed BMW to adopt 10 times more startup technologies than traditional methods, transforming how corporations collaborate with startups.

1:26.5

Building on this success, Griger launched 27 pilots in 2018 to bring this model to companies worldwide,

1:35.3

including industry leaders like Airbus, Bosch and Siemens.

1:41.3

Beyond his work with 27 pilots, Gruger is a thought leader, a researcher,

1:47.9

and an educator. He's an executive in residence at IMD Business School, a guest lecturer at

1:56.6

NCAD, and a co-author of the first scholarly publication on the venture client model,

2:03.6

published and featured in the Hartford Business Review.

2:09.6

He is also a thought after speaker at major conferences like slash 4YFN and DLD, where he shares his insights on how corporations can

2:23.0

unlock the strategic power and potential of startups. Before getting into our podcast discussion,

2:30.5

I would like to set a little bit of context. I would like to dive into some other statistics from Gregor's recent piece of research

2:38.0

on the state of venture clienting.

2:41.0

So, companies with venture client units achieve 10 times faster adoption of startup technologies

2:48.0

compared to traditional corporate venture capitals or procurement

...

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