Yankee wins. They have completed the greatest comeback in Super Bowl history.

We lost a $900 million bid to buy the LA Rams.

Look, that contract extension was for $176 million.

The stadium will cost $1.1 billion.

Champions are made and cash always follows.

But where did it all start?

These are the true stories of the blockbuster sports deals

that went down in the locker room, boardroom,

and between the lines that made many people very, very wealthy. From entrepreneur media, this is the playbook. I'm CEO of Sports One

Marketing and your host, Dave Melzer. I am blessed to be with an old friend of mine here in our new studios but Greg Lutzka he is a famous skateboarder

but more importantly he's humanitarian and philanthropist and an all-around great guy.

Two times silver medalist, one-time bronze medalist at the next game?

Yeah, I've had some silver, some bronze.

You're like the Buffalo Bills of skateboarding brother.

You're always there.

I'm psyched to be here man. Money

mauluff cuff. Yeah, I won that contest. There's a few contests I've won three times with

Tampa Pro skatepark and yeah I just love to skate. Right on. Well take me back because you know we're both Southern Calle, I know you grew up in Wisconsin.

I grew up in the Midwest and I moved out to Southern California at age 18 and

Oh, well later. Yeah, you started skating early but not skateboarding tell us about that yeah

so growing up in the Midwest I was on hockey skates I was playing ice hockey I was on hockey

skates at age two pretty much half my life being a kid I was on hockey skates at age two. Pretty much half of my life being a kid I was playing ice hockey.

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