Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Milman from Design Observer.com.

For 11 years now, Debbie Milman has been talking with designers and other creative types about what they do, how they got to be who they are and what they're thinking about.

On this podcast, I mean Milma talks with branding designers Greg Hahn and Ryan Moore about their process

when working with clients such as Netflix and Moma.

Our approach is very much about boiling down, crystallizing into a simple statement.

Here's Debbie Millman.

When it comes to communicating who you are as a person, nothing works faster than a picture.

The same goes for companies.

The problem is, how can a single image communicate the complexity of an individual

or of a company? It can't really. What a great image can do is create an idea about who you are.

And the better the image, the clearer the idea.

Greg Han and Ryan Moore work at Gretel

and express the personality of their clients. and

express the personality of their clients as clearly and elegantly as possible.

Their work can be seen from the rebranding of Netflix to the IFC channel the New York Times magazine to Moma and

more. Today I'm going to talk to them about how they do what they do and about

their careers.

Greg Hahn and Ryan Moore, welcome to Design Matters.

Hi there.

Thank you.

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