Greenwashing 2.0

Sustainable Minimalists

Bleav + Stephanie Seferian

Kids & Family, Leisure, Parenting, Home & Garden

4.8 • 1.1K Ratings

🗓️ 30 April 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue. The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!). On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market. Here's a preview: [6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line? [9:30] Getting to the bottom of "biodegradable" claims once and for all [16:30] Should we look for pre-consumer or post-consumer recycled plastics? [19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign? [22:00] So many pledges, so little action [25:00] Steph's tips to spot greenwashing in influencer marketing Resources mentioned: Episode #106: Greenwashing 1.0 Ecolabelindex.com EU bans ‘misleading’ environmental claims that rely on offsetting (via The Guardian) How We Avoid A Climate Disaster (by Bill Gates) The World Is Falling Short of Its Climate Goals. Four Big Emitters Show Why. (via NY Times) Good On You Think Dirty This show is listener-supported. Thank you for supporting! Join our (free!) community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube. Say hello! MamaMinimalistBoston@gmail.com.

Transcript

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0:00.0	It has been a summer of self-care over here. I'm talking lots of hikes, lots of beach trips with the
0:06.4	sunscreen of course, you name it, I'm fitting it in before Labor Day. Wherever you're off to this summer, know that you're taking your microbiome with you. And seeds
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0:27.0	know that I pay close attention to what I put in my body I do my d darndest, to avoid synthetic ingredients, and that's why I trust seed.
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0:49.0	That's 25% off your first month of seeds, DS01, daily symbiotic at seed.com slash sustainable,
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1:05.2	Well, hello there, listeners and welcome back. My name is Stephanie Safarian and you're listening to episode 461 of sustainable
1:10.4	minimalist.
1:11.9	This is a listener supported show about eco-friendly and intentional living.
1:17.0	On today's show we are discussing spotting greenwashing 2.0. So we've discussed green washing an awful lot on this show, but this is the
1:26.4	advanced tips perhaps for seasoned listeners. I've linked to the 1.0 episodes in this week's show notes if you need to go back and get a refresher.
1:37.0	But I just want to say that greenwashing is becoming savier, sneakier, and more prevalent, especially as consumers care more and more about the
1:48.5	planet and climate change.
1:50.6	And so to meet the demand for green products, companies unfortunately, by and large, are not changing their manufacturing and business practices. They're changing their marketing and so the green watching conversation it's not a one and done conversation is it we need to constantly and consistently have the conversation and constantly and consistently
2:17.2	revamp our efforts as consumers to not be duped by the ridiculous amounts of greenwash products out there.
2:27.1	So here to help me tackle Greenwashing 2.0 is Aidan Real.
2:32.3	Aidan is a business owner who has created an online shop for eco-friendly products.
2:38.0	He has done the heavy lifting, the hard work of vetting, the products that are actually eco-friendly from the brands that are actually
	...

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