Apple's Project Titan isn't as monumental as the name implies.

Motley Full Money starts now. I'm still no. I'm Dylan Nooise and I'm joined over the airwaves by Motley Full analyst

Ossit Sharma. Osset thanks for joining me today.

Dylan, thank you for having me.

We've got a double stack, short squeeze and the inside scoop on the world of hedge funds.

But we're going to kick off today talking about a long-awaited car

that it appears will never arrive.

Osset, after almost a decade of speculation,

Apple is apparently abandoning its vehicle efforts,

word out this week that the tech giant will be shifting employees working on its auto ambitions,

cod name Project Titan, over to other projects, including those focused on

artificial intelligence.

You know, this comes as little surprised, maybe to some, just because Apple has been working

for so many years on this effort.

It hasn't been able to come to fruition.

So perhaps this writing was there on the wall.

But before we get into maybe some of the implications of the not so great part of doing this investment for so many years, I just want to say that Apple has so much in terms of engineering talent on hand,

so much on its balance sheet,

so much time to innovate that it can do

skunkworks projects like this

that for any other business would be existential

and just pull off and that's maybe not necessarily a bad thing.

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