Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon

Vela.

They're all doing, people are doing things in different ways.

Some are buying things that have a donation component to it.

Some of them are just dedicating their time.

You know, every day here in New York at 7 o'clock, the whole city claps for a minute for all these frontline workers and not just medical doctors,

but delivery people who are out delivering all the groceries and the food you're ordering.

These people are heroes.

And, you know, it's so as horrible as this crisis is, I do believe there will be things that are good that come out of it.

It's just, you know, growth is painful. In every example, and this is sort of growth of our

society to realize that there's things that we have forgotten were important are really important,

and this is the reminder of that.

How many emails do you have unread right now? A hundred, a thousand, more? Now, how many unread

text do you have? Probably none. This is why over 600 of the most innovative retailers

rely on attentive, a personalized mobile messaging platform. With attentive, brands reach more mobile

shoppers and drive incremental revenue in a new way, driving 10 times more revenue per message than email.

Visit attentive mobile to request a demo and let them know that you heard it here on the story of a brand.

Is your marketing ROI being held hostage by mystery traffic or overreported metrics?

Inquirer Labs uses post-purchase surveys to fill attribution

gaps and add qualitative context to marketing analytics. In other words, they emphasize people

over pixels and measure the unmeasurable. And they deliver some of the much-needed performance

...