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Rule Breaker Investing

Great Stocks Don't Make You Think!

Rule Breaker Investing

The Motley Fool

Business, Investing, Invest, Rulebreaker, Stocks, Company, Growth, Stockmarket, Fool, Foolish

4.5928 Ratings

🗓️ 18 January 2017

⏱️ 20 minutes

🧾️ Download transcript

Summary

In March of 2008, David had just read a wonderful book on information architecture and website design by Steve Krug, entitled. "Don't Make Me Think." Turning lessons learned about design towards his home turf of investing, this inspired David to publish an essay titled, "Great Stocks Don't Make You Think!" Today we revisit that essay, the lessons learned at the time, and reflect on what we've learned in the years that have passed since.

Transcript

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0:00.0

This episode of Rule Breaker Investing is brought to you by Green Chef.

0:04.0

Start the New Year right by eating healthy and saving money.

0:07.6

Green Chef is an organic meal kit delivery service that brings fresh ingredients

0:12.1

and easy recipes right to your doorstep.

0:15.6

Go to green chef.com slash fool and you'll get $50 off today.

0:20.0

It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

0:27.0

Welcome back to Rule Breaker Investing.

0:31.0

We're going to have a little bit more fun this week.

0:33.8

Last week in retrospect just wasn't that much fun.

0:36.8

I think I did foreshadow it at the start of last week's

0:40.6

broadcast when I mentioned it's not really that much fun for me to go over my six worst

0:44.8

picks of the last three years which is what we did and those who slogged through all

0:48.6

41 minutes with me including most of all my beleaguered producer Rick Engdahl thank you thank you

0:55.0

for being there right to the very bitter end of it but this week by contrast

1:00.3

we we couldn't help but have more fun and we're going to because I'm going to really

1:04.6

just focus on an essay I wrote eight years ago. In fact it was almost nine years ago

1:09.7

March 10th 2008 that I published, Great Stocks Don't Make You Think.

1:18.0

That is the title of this week's podcast, and that's where we're going to be focused, coming

1:22.4

off of talking a lot about losers, losers stocks,

1:26.0

it was one of my teenagers that first taught me

1:28.0

that you can point your index finger up

1:31.0

and then extend your thumb outward, and then you can take that L letter that you've

...

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