Gratitude & Grit: How To Grow in 2024 – Gary Vaynerchuk : 1124
The Human Upgrade with Dave Asprey
Dave Asprey
4.6 • 7.3K Ratings
🗓️ 11 January 2024
⏱️ 61 minutes
🧾️ Download transcript
Summary
Today’s guest is not a scientist but a true visionary. Gary Vaynerchuk (aka Gary Vee), is a self-made entrepreneur and digital marketing pioneer. He started his business journey with a lemonade stand at age seven. Now, he’s a prolific content creator, best-selling author, and the co-founder of the massive digital agency VaynerMedia.
What I love about Gary is that he leads with integrity, optimism, and, above all, gratitude. He’s a guy of wisdom, not just business—and that’s an important element of what The Human Upgrade is all about.
In today’s episode, we explore how entrepreneurship has changed since Gary and I started. We get into how to grow a business in 2024 and Gary’s advice for anyone starting out. His secret to success will surprise you.
We talk a lot about gratitude, and how that lens has shaped Gary’s long career and kept him from burning out. Gary also shares his perspective on today’s social media landscape, the importance of kind candor, and why we should look to our elders.
No doubt, listening to Gary will inspire you to go after your passions and try that thing you’ve been putting off. In Gary’s words, your happiness is worth fighting for!
(00:02:01) Redefining Success as an Entrepreneur
(00:07:02) How Gary’s Upbringing Impacted His Success
(00:10:32) The Truth About Social Media in 2024
(00:14:49) Is Everyone Just Copying Each Other?
(00:18:50) Gratitude As the Antidote for Burnout
(00:24:11) Championing Wisdom Instead of Youth
(00:29:21) Prioritizing Joy Over Riches
(00:38:02) Recognizing the Importance of Kind Candor
(00:43:08) Reframing Relationships & the Perspectives You Engage With
(00:47:17) Leading With Gratitude, Not Fear
Sponsor
40 Years of Zen | Go to 40yearsofzen.com/dave to receive an exclusive offer for podcast listeners.
Resources
Dave Asprey’s NEW Book ‘Smarter Not Harder’ is out now: https://daveasprey.com/books
Website: garyvaynerchuk.com
Instagram: @garyvee
TikTok: @garyvee
Facebook: Gary Vaynerchuk
YouTube: @garyvee
X: @garyvee
Discord: VeeFriends
The Human Upgrade is produced by Crate Media.
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Transcript
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| 0:00.0 | You're listening to the human upgrade with Dave Asprey. |
| 0:06.0 | Formerly, Bulletproof Radio. Hi. Dave Asprey. Today's guest needs no introduction if I say those magic words Gary V. |
| 0:27.4 | You've probably heard of him. |
| 0:28.4 | If not, you probably should try social media or something like that. |
| 0:36.0 | Gary's, I think, changed the world for the better. He's not a scientist, he's not a guru, not an inventor, |
| 0:40.0 | but he's a hell of a business person and actually has inspired a ton of people and is just a heck of an entrepreneur. |
| 0:46.0 | This is his second time on the show. |
| 0:48.0 | He's a chairman of VainerX, Vainer Media, Vainer Sports, |
| 0:52.0 | he's built really small businesses, he goes to garage sales, he |
| 0:56.4 | buys baseball cards and shoes and all sorts of weird crap that I don't really understand. |
| 1:01.7 | And we go back in time because he established one of the first e-commerce wine sites way back in the day. |
| 1:09.2 | Now Gary, virtual vineyards, was that you? |
| 1:12.8 | Oh my God, no, I was wine library.com, |
| 1:15.9 | but I remember virtual vineyards very well. |
| 1:18.4 | So virtual vineyards and me were the first two companies |
| 1:21.9 | to sell anything online as far as I could tell. |
| 1:23.8 | I beat them by a couple days with my caffeine t-shirts. |
| 1:26.8 | Yeah, way back in the day, so it's funny we go back that time. |
| 1:32.1 | We're going to talk about marketing and what's changed in 2024 in growing a business and a little bit about gratitude which is one of things I love about what you do is you talk about that so much. |
| 1:42.2 | So you and I were old school |
| 1:45.1 | entrepreneurs. Yes. And if you were say in your mid-20s today or maybe you looking |
| 1:52.4 | at a career transition there's a lot of us |
... |
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