And advocating for yourself with all this fear that's happening right now, I think is the most

important thing on both an individual basis and also a bigger sort of like community basis.

Because the more everyone, you know, is in that regulated stress state, they're happier, right? They're more likely to get along.

The economy is more likely to, you know, improve.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I am thrilled to have a much-needed conversation with Aaron Harrington today. Aaron, you're the founder of soul values. You have the whole life planner an integrated toolkit for purpose, productivity, and peace. These are all things that I think all of us are looking for in our lives. When there's so many unknowns and things outside of our control,

right? We have to look at what can we control. And I know I'm not alone in often being in a

place of overwhelm, having to figure out what I have to prioritize at any one moment, which may mean

my communication isn't as good with people that I work with in certain areas because I have to focus on these other areas or I have to focus more on, like we were talking before we jumped on, getting my daughter through this next phase where she just got her license.

We're looking at universities. She's going to have to start applying soon. So all very exciting things. So thank you for being here and allowing me that long introduction.

Thank you. It is such a pleasure to be here. Yeah. I'm looking forward to this conversation.

Yeah. Let's talk about how you got here because you had several sales roles in the grind before you

pivoted to starting your own business?

Yeah.

So, you know, my first, I've had two major burnouts, which influenced what I do with my work now.

The first burnout was, you know, back in around 2002. And I had just led a startup to or very directly supported as the top salesperson,

a successful IPO. It was actually affiliate marketing. We were bringing affiliate marketing to

the marketplace. So at any rate, that was my first major burnout. And how I knew that I was

burned out was because I took a leave of absence and traveled.

I backpacked with my ex-well, my now ex-husband to Alaska.

We were living in San Francisco.

...