Graham Cochrane—The Easy Way YouTube Grows Your Business
Good Money with Derrick Kinney
Derrick Kinney
5 • 1.5K Ratings
🗓️ 19 December 2022
⏱️ 45 minutes
🧾️ Download transcript
Summary
I know you want greater exposure for your business so you can reach more ideal clients. Who doesn’t?! But you’ll need a huge audience, right? And that means getting on all the social media platforms, doing more advertising, and marketing, marketing, marketing. Even just thinking about it all makes you feel exhausted and overwhelmed!
I have good news for you: My guest today, Graham Cochrane says you actually don’t need a massive following and a million different marketing channels to build a thriving online business. In fact, Graham says you can build a small but mighty audience just by providing real value to people—and they’ll keep showing up.
Today, Graham reveals how to strategically use YouTube to reach new ideal clients, build trust and add value to their life, and then get them on your email list so you can add even more value. And no, you don’t need a massive team to pull this off. Graham breaks down exactly how you can start building a lead generation machine just by providing free, trustworthy content and how to turn your knowledge into a steady stream of passive income. Plus, he shares his biggest regret in starting his business—and I think it might surprise you.
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Transcript
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| 0:00.0 | You're a business owner ready to head your next big revenue goal, but you feel stuck |
| 0:12.0 | and aren't sure what steps to take next. |
| 0:14.6 | We understand your frustration. |
| 0:17.1 | Welcome to the Good Money Podcast where we help business owners and entrepreneurs like |
| 0:20.6 | you build your business and build your wealth. |
| 0:24.1 | Each week we bring you interviews, stories, inspiration and give you access to the best |
| 0:29.6 | business mind. |
| 0:30.7 | I know you want to achieve success faster and you want more meaning and freedom in your |
| 0:35.6 | life, so we're here to help. |
| 0:37.6 | I'm your host, Derek Kim. |
| 0:40.8 | I know you want greater exposure for your business so you can reach more ideal clients |
| 0:45.8 | who doesn't, but you'll need a huge audience, right? |
| 0:49.0 | And that means getting on all the social media platforms, doing more advertising and |
| 0:53.8 | marketing, marketing and more marketing. |
| 0:57.1 | And just thinking about all that can make you feel exhausted and overwhelmed. |
| 1:00.9 | But I have good news for you. |
| 1:02.5 | My guest today, Graham Cochran, says you actually don't need a massive following and a million |
| 1:08.4 | different marketing channels to build a thriving online business. |
| 1:12.4 | In fact, Graham says you can build a small but mighty audience just by providing real |
| 1:17.8 | value to people and they will keep showing up. |
| 1:21.2 | Today, Graham reveals how to strategically use YouTube to reach new ideal clients, |
| 1:27.2 | build trust and add value to their life and then get them on your email list so you can |
... |
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