GPT Sol 5.6 vs Claude Fable 5 For Marketing (Which Wins?)
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 23 July 2026
⏱️ 23 minutes
🔗️ Recording | Apple Podcasts | RSS
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| 0:00.0 | But first, let's talk about this whole Anthropic and Blackstone bet on the next trillion-dollar AI business. So, you know, you've seen Anthropic Open AI, they've set up separate businesses, and they've partnered up with, like, I think they've partnered up with like Ertz and Young and these other, like, what is it, Ascensure or all these other consulting firms. But then now Goldman Sachs is involved in Blackstone, and they're helping fund this thing. |
| 0:22.5 | So I think it's interesting because this group, |
| 0:24.7 | I think it's... these other consulting firms. But then now Goldman Sachs is involved Blackstone and they're helping |
| 0:21.4 | fund this thing. So I think it's interesting because this group, I think it's called Odie or Ode, |
| 0:26.3 | which is conceived by Blackstone. They noticed the gap, but it had roped in large consulting |
| 0:30.7 | firms and small AI services to implement AI across portfolio companies. One of these boutiques |
| 0:35.1 | and engineering services startup stood out and then they |
| 0:38.6 | formed a joint venture. So I guys like it's like, oh, why do we people need the agency? Oh, can |
| 0:44.1 | anybody just build this? Yes. But like I said earlier, more people are going to build stuff. |
| 0:48.3 | Therefore, more people are going to be hired to maintain and optimize. |
| 0:53.6 | Dude, yeah. |
| 0:54.7 | Did you see the open AI deal on the funding? |
| 0:59.2 | I think they raised 4.something billion or whatever it was. |
| 1:03.7 | It was something crazy ridiculous in which they're guaranteeing like 15 or 17% returns. |
| 1:09.7 | Wow. |
| 1:10.2 | Even Open AI, right, a company, whether you say, oh, Anthropics kicking their butt or not, |
| 1:15.2 | they guarantee that much, right? |
| 1:17.8 | And returns just shows you how hard it is to get money at really favorable deals |
| 1:24.0 | when you want that kind of money and that business isn't proving yet. |
| 1:27.4 | Like, people just expect, and I don't blame them. |
| 1:30.4 | So I'm going to show this first. |
| 1:31.7 | So Saul 5.6, in my opinion, has been kicking Fable 5's butt in some aspects of marketing. |
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