In July of 2020, four months before the presidential election, Robert Unanue, the CEO of Goya Foods,

gave a speech at the White House.

Good afternoon, Mr. President.

Good afternoon, everyone.

It's such an honor and such a blessing to be here in the greatest country in the world.

He talked about Goya's mission and growth through the years, from being a small bodega in

New York City's Lower East Side to now a billion dollar corporation.

And then, Unanue changed the script.

We're all truly blessed at the same time to have a leader like President Trump, who is

a builder.

We pray for our leadership, our President, and we pray for our country.

And at that moment, Robert Unanue's support for Donald Trump put his company, Goya, and

its products at the center of a brief but pretty intense political controversy.

You might remember the viral photo of Ivanka Trump, where she's holding a can of Goya

beans at the same time, opposing hashtags like Goya Away, where trending online, and there

were calls for a boycott of all the company's products, especially among Latinos and Latinas.

Latino leaders like Representative Alexandria Ocasio-Cortez and playwright Lín Manuel Miranda

advocated for people to reconsider purchasing Goya Foods.

Do not expect a community that feels victimized by Donald Trump and attacked by Donald Trump

constantly.

And that is your loyal consumer base not to react and feel hurt when they see you praising

that person.

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