Burn rate, asset location, inventory turnover, customer acquisition cost,

Spiffy Pop.

Each of these represents intermediate level terms that most serious, foolish investors,

capital F, no, and most people who are not serious investors do not know. This week we bring you the latest installment of our

Gotta Know the Lingo series, one part teaching and yeah why not one part quiz show.

I'm welcoming back three Motley Fool advisors and analysts to help teach me

and you the rest of us some new terms, terms like the ones I let off with. Some simple, some more advanced, all terms we think you need to know.

Drawn from investing in business, understanding these terms and the concepts behind them

will enable you to become smarter

about the game of investing. Smarter, which in my experience leads to happier

and richer over time. Or maybe you already know these terms,

in which case I've got a scoring system.

You can score yourself along with us this week.

Six new terms, five of us to sort through them,

me, my three analysts and you you ready only on this week's rule

breaker investing it's the rule breaker investing Podcast with Motley Full co-founder David Gardner.

Welcome back to Rule Breaker Investing.

It's gotta know the Lingo volume four it's amazing to me that the

last episode in this series was more than five years ago I really enjoy and have enjoyed this series but it's been five long

years since we revisited Gotta Know the Lingo. Again the purpose of the series to look at

some of the terms that you might hear about

and not always fully understand from business, accounting, investing, sometimes

...