From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is The Business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody takes your business, business really, really, all white life.

He doesn't clean, clean.

What's with him?

Oh, I'm afraid he's gone Hollywood. This week on the business, What's with him? Oh, I'm afraid he's gone Hollywood.

This week on the business, it's the high-stakes game of making television.

Fox TV chief Kevin Riley tells it like it is about pilot season.

The chemistry of casting, going with your gut, and the sweaty palms you get when you have to sell new shows to a room full of advertisers.

But first, it's the Hollywood News banter.

Stay close. It's the business from KCRW.

You can imagine Hollywood everything is really driven by making money.

What's with him?

Where?

Oh, I'm afraid he's gone to Hollywood. I'm joined in the studio by my fellow banterer, John Horn of the Los Angeles Times.

Hello, John.

Hello, Kim.

So, Disney Marketing.

I have to tell you one of my favorite stories.

Go ahead.

I'm all yours.

So they hired Rich Ross, who was the head of the Disney Channel, to run the studio, an outsider, a TV guy, very successful at the Disney Channel.

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