It's Thursday January 14th.

Welcome to Market Foolery.

I'm Mark Reith and joining me in studio today

from Million Dollar Portfolio, Jason Moser.

Jason, it is a pleasure to have our very first show together in 2016.

It's been a while. I guess that's a you know

it's a good way of putting it. The first one in 2016 first of hopefully many I guess.

It's been a year. Oh my gosh. Well sort of. It's been since last year. It's been since last year if you want to be technically correct which is the best kind of correct

We've got a lot to talk about in our first show together here including news from best Buy, Chipotle, of course we'll discuss the

recent Powerball drawing, but we've got to start with GoPro. That's the big story in the market today.

GoPro shares have hit an all-time low after the company said

it was cutting 7% of its staff and its sales were way down. First and foremost, tell us a little

bit about this announcement and what the heck is going on with

GoPro. Sure I mean go pro is one that I honestly for a time when it went public I was

cautiously optimistic here I I thought maybe there was something there and this is coming from the

perspective of someone who's never owned a GoPro camera but it did seem like it

had developed sort of that rabbit fan base that you like to see. At the end of the day though, I mean looking at this, I mean I think investors have to look

at this really as a broken story. I mean I think it was always a device maker, right?

And the key there for them, from the investing perspective at least, was that they were going to pursue this bigger strategy of becoming a media company.

So that's all fine and dandy, but that media strategy doesn't matter if you can't sell cameras.

If you can't grow that installed base of camera users,

then the media strategy is only going to take you so far.

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