Google's New Link Building Rules | Ep. #1164

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 8 October 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google’s New Link Building Rules. [00:30] Google announced the new guidelines around link building. [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility. [01:42] What Google is trying to achieve with these new regulations. [02:02] Should we be concerned about these rules? And why it would be beneficial to comply. [03:15] The practical applications to consider. [04:06] How Google is providing a middle ground between link equity and no link equity. [04:39] When it is being rolled out and when companies will implement it. [04:52] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Ahrefs SEMrush Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're going to talk about Google's new link building roles. Take it away, Neil.
1:00.0	So Google ended up announcing that in 2020, I believe it's March 1st is the date. I'm actually looking up if it is March 1st, in which they want people to start doing new things when it comes to link building.
1:15.0	So you guys are all familiar with, what is it called,
1:18.0	rel echos no follow, right?
1:20.0	And to clarify the date it is March 1st, 2021, it goes into effect.
1:25.0	So you use no follow to say, hey, this link is paid, I don't want to count juice, I don't like this site.
1:30.0	Now they want you to also start using Relentico's UGC.
	...

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