Google's Liz Reid on Who Will Own Search in a World of AI
Odd Lots
Bloomberg
4.5 • 2K Ratings
🗓️ 23 April 2026
⏱️ 54 minutes
🧾️ Download transcript
Summary
Not too long ago, search engines were the dominant form of querying the internet. But that's changing since the rise of large language models like ChatGPT, Claude, and Google's Gemini. More and more people are getting their online info through AI, effectively bypassing the search bars of old and creating a tension for large tech companies that offer AI models, but also make money from web traffic and search-related advertising. In this episode, we speak with Elizabeth Reid, VP of search at Google. Liz has been with the company for more than two decades, witnessing multiple tech transformations in that time. So we talk with her about how Google is incorporating Gemini into search via AI overviews, what that means for traffic and ad sales, and the practical experience of search in an age of LLMs and internet slop.
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Transcript
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| 0:00.0 | Thanks for listening to All Thoughts. Follow the show on Amazon Music for more future episodes or just ask Alexa play the podcast, All Thoughts on Amazon Music. |
| 0:12.8 | Bloomberg Audio Studios, Podcasts Radio News. |
| 0:31.8 | Hello and welcome to another episode of the Odd Lots podcast. |
| 0:33.2 | I'm Joe Wisenthall. |
| 0:34.3 | And I'm Tracy Allaway. |
| 0:42.6 | Tracy, when we talk about AI, we talk a lot about the big labs, the big independent labs, particularly open AI, an atropic. But of course, we know that the legacy tech companies, the so-called hypers, et cetera, they're not just going to give up this groundbreaking technology without a fight. |
| 0:52.1 | No, and we've certainly seen various efforts to, |
| 0:55.0 | I don't want to say catch up, but like to keep pace, I guess. Keep pace. Yeah. So of the major |
| 1:00.1 | legacy companies, you know, which I would say are like Microsoft, Amazon, meta, and Google, or |
| 1:07.4 | sorry, alphabet, I would say clearly like alphabet is the one that has the model that |
| 1:11.7 | people are, you don't talk about, Gemini, right? And in a way, that's kind of surprising because one |
| 1:17.6 | common intuition that people have is that companies aren't very good at developing the thing |
| 1:24.3 | that disrupts their own legacy business, right? This is just a famous sort of |
| 1:28.7 | B-school thing that people talk about all the time. Yes. So the issue, one would think, |
| 1:32.9 | with AI and Google in particular, is that Google, you know, famous for its search. Yeah. |
| 1:38.5 | No one believes me, by the way, the first time I ever used Google in like, I guess it was the |
| 1:43.0 | either late 1990s or early 2000s. I told my parents to invest in the company and they didn't listen to it. Yeah. They don't believe me either, but I swear I did. The first time I used it, I was like, oh my God, this is so much better. So I feel so dumb because I remember the Google IPO very well. And I thought I was very smart because it was like I was 20, |
| 2:02.4 | I think it was 2004. I was very, I thought I was very smart back in those days. I don't think, now that I'm older, I realize I don't know anything. But I thought I was very smart. I was like, oh, these sheep, they're just buying. It's overvalued. Should I short this IPO? It's like a bubble, et cetera. Thank God I didn't like put on some short trade and go bankrupt. |
| 2:19.1 | But like I, it never occurred to et cetera. Thank God I didn't like put on some short trade and go bankrupt. |
| 2:19.1 | But like it never occurred to me to go long because I don't, and I think it's the journalist temperament. We're all like very cynical and cynical. That's right. You have to be an optimist to be an investor. Yeah, you have to be an optimist. You have to be willing to be part of the crowd. You have to ride the wave. We don't really like riding waves, et cetera. |
| 2:33.4 | And so, like, I was like, oh, I should I short this? |
| 2:35.3 | Anyway, I should have bought it. |
... |
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