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Kim Komando Today

Google's head of ads research - Bringing the DeLorean back to life - Website marketing 101

Kim Komando Today

WestStar Multimedia Entertainment, Inc

News, Tech News, Technology

4.8770 Ratings

🗓️ 28 February 2020

⏱️ 39 minutes

🧾️ Download transcript

Summary

Ever wonder how online ads work and what determines what you see — and what you click? Kim talks to Google’s Head of Ads Research and Insights, Justin De Graaf, about what drives consumer behavior. Plus, 17-year-old Aidan Jackson shares how technology — and a friend 5,000 miles away — saved his life during a health scare. Meet the CEO of the DeLorean Motor Company, Stephen Wynne. He’s attempting to make the brand he grew up loving a modern success.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

The Lurium went bankrupt.

0:01.3

And then once we had all that inventory, it was now what are we going to do with all that stuff?

0:05.8

Then we started looking at starting to make the calls.

0:09.1

Welcome to Commando on Demand Insider, your fast-paced weekly update straight from Kim's desk to your ears.

0:15.3

I'm Mike James, and in just a bit, Kim talks with Dia Thompson and Aidan Jackson.

0:20.8

Aidan's life was saved when his friend called 911

0:23.5

from thousands of miles away. They were actually gaming. The story is fascinating. It's coming up in just a few

0:29.7

moments. Also, Kim checks in with Justin DeGraph. He is the head of ads research and insights for Google.

0:37.0

It's kind of fun to take a look at the other

0:38.6

side of the Google experience and how some of the ads work on Google. Plus, if you own a ring

0:45.0

doorbell, we've got a privacy issue we're going to tell you about. And Stephen Wynn from Humble,

0:51.6

Texas, he is the CEO of, believe it or not, the DeLorean Motor Company. Remember

0:56.9

the DeLorean and Back to the Future? That company went out of business bankrupt, but way back when.

1:02.6

However, they're making a comeback, and it's in Humble, Texas. We'll talk to him. That'll be fun.

1:08.0

And later on, Kim is going to talk about building a website, what kind of tools

1:11.9

you need, and marketing a website. How do you do that? Every week we find a trivia question and ask that

1:18.2

you give us your best guess without using Google. One of the biggest technological advances

1:22.7

over the past hundred years was developing a spacecraft that could safely take astronauts to the

1:28.6

moon, which of course was very dangerous and the astronauts wanted to make sure their families

1:33.5

were taken care of just in case they didn't come home. And of course insurance companies would

1:38.9

have been way too expensive if they could be insured at all. So they had to come up with a different idea for making

1:45.6

money just in case. So was the Apollo 11 astronauts plan to raise money for the families

...

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