Hey, everybody. Hey, everybody. We got an amazing show for you today on this weekend's start-ups.

Two awesome guests for the price of one. First, my friend of the pod and digital ad veterans

that Coleus is with us and we're going to break down some of Google's new ad policy changes around

attribution and then amazingly Michael Dell, the founder of Dell, is on the program. He's got an

amazing new book out that you're going to want to pre-order right now or depending on when you're

listening to this, you might be able to order it. It's called Play Nice, but when amazing guests

we go deep, really just alleging the tech industry and a delight for me to have him on the program.

Probably one of those episodes you're going to want to listen to two, three times because there's

a lot of nuggets in there about how to build a world-changing company and make sure you order the book.

Okay, stick with us. This week in start-ups is brought to you by

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73% off a two-year plan plus four bonus months for free. Okay, with us again today,

friend of the pod, Zach Colias, who is an angel, syndicate fund investor, friend of start-ups,

amazing, amazing investor, and also formally advertising tech executive. He's going to tell

us today a little bit about the changes afoot in the Google ecosystem. Yeah, that's exactly

great. Thanks for having me. I'm excited to be here. I always love our company.

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