Google’s AI Search Overhaul 5/15/24
TechCheck
CNBC
4.5 • 66 Ratings
🗓️ 15 May 2024
⏱️ 10 minutes
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| 0:00.0 | Google announcing a rollout of AI powered search results across the country this week |
| 0:04.8 | along with a slew of other products including an AI assistant and new AI models. |
| 0:10.6 | Deerta Bosa spoke exclusively to Google CEO, |
| 0:13.7 | Sundar Pichai, on the news. |
| 0:15.5 | Dee, it was a wide-ranging, really fascinating interview |
| 0:18.8 | of this specific angle. |
| 0:21.2 | You know, what did he have to say? You know there was a lot of |
| 0:25.7 | advancements that we saw and really you know the AI race has been neck and neck and |
| 0:30.4 | the big question was whether Google would really fully embrace generative |
| 0:34.6 | AI in its core business search. It took its time but now it's doing exactly |
| 0:38.6 | that overhauling the 10 blue links that we have known and been using for decades. |
| 0:43.7 | So I asked CEO Senator Pichai what that means for the business model |
| 0:47.5 | and for advertisers who pay to show up at the top of the page |
| 0:51.2 | and now might be pushed lower to make way for Gen AI answers. |
| 0:54.4 | You know, a great thing is users still value commercial information. |
| 0:59.8 | Our ads work based on intent and quality and relevant at the right time. |
| 1:05.0 | We've been able to test that in the context of AI overviews and it's working well as we expected it to. |
| 1:11.0 | So I think it will be a smooth you know, smooth transition and that's what we are seeing. |
| 1:17.6 | Testing in beta mode though that is different than rolling it out to America and then a billion users, which is now what Google is doing. |
| 1:26.0 | And while Pachai said that in testing AI overviews has led to more searches, he wouldn't |
| 1:31.2 | say whether it's led to more clicks and those are the |
| 1:34.0 | things that are monetized so it'll be interesting to see how this plays out for |
... |
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