Google RankBrain Blog Post Optimization
Claude AI Genius with Claude Anthropic Expert Brandon Gaille
Brandon Gaille - Claude AI Genius
4.8 • 737 Ratings
🗓️ 28 November 2017
⏱️ 12 minutes
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Summary
RankBrain is on pace to becoming the most important factor of Google's search ranking algorithm, and this is how you can optimize every blog post for it.
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Transcript
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| 0:00.0 | Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers |
| 0:08.0 | to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals. |
| 0:17.0 | So get ready to blog like a pro and make your traffic explode with your host whose blog gets more than one million visitors every single month, Brandon Galey. |
| 0:29.8 | My name's Brandon Galey and welcome to episode 72 of the blog millionaire. |
| 0:35.4 | In this episode, I'm going to be going over 11 ways to optimize |
| 0:38.9 | your blog post for Google RankBrain. Last year, Google announced that RankBrain was the |
| 0:45.2 | third most important factor of Google's algorithm. In the next year, it is expected to become |
| 0:51.1 | even more important. So what is Google RankB Brain? In a nutshell, RankBrain is a |
| 0:57.5 | machine learning system that assists Google in identifying what search results their users interact best |
| 1:03.9 | with. These are known to Rank Brain as the user interaction statistics. The Google Rank Brain Factors have over an 1100% greater influence |
| 1:14.7 | on rankings than the relevance of the content in a blog post to a specific keyword phrase search. |
| 1:21.5 | So essentially, they're pretty darn important. Let's take a look at a real-life example so you can get a better understanding |
| 1:28.4 | of how Google Rank Brain works. Someone goes to Google and types in jewelry industry statistics. |
| 1:36.2 | As they scan through the results on the first page, they see a post that jumps out to them. |
| 1:41.4 | That post, which is mine, is the only result that displays a strong |
| 1:46.1 | title and leads with a number. The title of that result reads, 14 jewelry industry statistics |
| 1:54.0 | and trends. Once they click on that search result, my post pulls them in and keeps them on the |
| 2:00.2 | page for over four minutes before |
| 2:02.8 | they return back to Google. |
| 2:04.9 | That same person hits the back button and goes to another search result on the page with |
| 2:10.6 | a weaker title for jewelry industry statistics. |
| 2:14.3 | The content on that page is much weaker than mine, and the individual only stays for two minutes before returning to Google. |
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