Yeti's Nick and Jack here from the T-Boy Studio.

Right now, you're probably stuck in traffic or on a tarmac just trying to get home.

Memorial Day, fun three-day weekend with two days of travel.

So to keep your company as you're trying to get home, we're dropping an entire episode of our other show, the best idea yet.

Now, ironically, this one is about Google Maps. The very thing that says your ETA is still two and a half hours.

Two and a half hours in this episode, we'll go deep on how Google Maps was created and scaled into something used by billions of people every day.

And how two Danish brothers wildly changed a map from a two-dimensional piece of paper to an entire economy.

So after this, make a U-turn

and go subscribe to the best idea yet. We put a link in the episode description. You're going to love it.

But in the meantime, Jack, let's hit the show.

Jack, would you say that the world breaks down into two types of people?

Those who have a sense of direction and those who simply do not.

I think that's pretty accurate.

Although anyone who comes out of the subway in the Lower East Side of Manhattan

doesn't have a sense of direction.

There's no grid, there's no numbers, it's just chaos down there.

It's a vortex.

But in general, we all have that buddy Timmy who knows exactly where their car is parked,

and then the other buddy who thinks Southwest is just an airline.

Geographic literacy, if you will.

Right.

But, Jack, I discovered that there is also a behavioral element here on your sense of direction based on where you grew up.

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