Time for today's tech check and let's get to Deidre Bosa at the Google event.

CEO Sundar Pichai announcing new AI developments for Google but saying that AI has been a

seven-year journey for the company. Deidra, what have you learned?

Well, it is still going on behind me here at the Shoreline Amphitheatre across from Google Campus,

but we have had a number of announcements so far.

I'll also note that the instant reaction from Cheryl... but we have had a number of announcements so far.

I'll also note that the instant reaction from shareholders

has been, you know, muted I guess.

Google shares have been mostly flat over the last hour,

but even that could be seen as a victory,

because the last time Google did an AI demonstration

some 100 billion was taken off its market cap by days end because of some botch demonstrations.

So the demonstrations this time have been a little more cautious you could call it.

There's some live demos and there's some pre-scripted ones as well.

They just demonstrated what happens when generative AI meets search. And of course this is such an important topic because

search still makes up the majority of revenue and profitability at Google.

They now something called search labs which is now they're opening up the wait list.

You have to sign up for it.

But here's sort of the takeaway.

No more blue links pointing to sites that have paid for that kind of advertisement.

In the demonstration those links are replaced with images, summaries,

Tik-Tocks, side-by-side purchasing options.

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