Big Tech earnings this week. We're going to tackle Alphabet, the big focus for 2024.

Can Google prove itself as an AI leader or is its Golden Goose advertising at risk of disruption?

Today, looking for the next great alternative.

It's Monday January 29th. Welcome to the Tech Check podcast. I'm Deirdrebosa with Mark

Gilbert. Hey Mark.

Hello, Dee, what's going on? How are you? This week, as you said, five out of the Mag seven

report earnings. And today we're just doing alphabet, but it's a big week for us.

Alphabet earnings are tomorrow after the after the bell and really

our big question today the big focus Google's dominance in search and is that

under pressure as new you know AI-powered search startups begin cropping up what is at stake for

for Google for Sundropshai for Alphabet and D is Google in trouble here.

You know I always roll my eyes a little bit because we've been hearing this for like the past 18 months right since chat gbt exploded onto

the scene what's going to happen with Google,

when really it's helped develop

like the foundational technology.

But, I mean, it is this existential question, right?

It's not going to happen today, it's not going to happen tomorrow. It's been the

dominant search engine, but someone disrupted Ask G's once upon a time, AltaVesta,

Yahoo finance, that was Google. And you know, the threat to search that

generative AI poses is probably like the most likely or credible

threat in years that we've seen to Google and it kind of has been hanging over its earnings

quarter after quarter since chat

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