Google and Meta's Digital-Ad Duopoly Fades

WSJ What’s News

The Wall Street Journal

Daily News, News

4.1 • 4.2K Ratings

🗓️ 4 January 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

A.M. Edition for Jan 4. For the first time in nearly a decade, the two largest players in online advertising are no longer raking in the majority of U.S. digital-ad dollars, a decline that industry insiders expect to continue in years to come. WSJ digital-advertising reporter Patience Haggin explains why Google and Meta’s dominance is fading and how TikTok and streaming platforms are shaking up the industry. Luke Vargas hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Slack.
0:03.8	With Slack, you can bring all your people and tools together in one place.
0:07.9	It's your digital HQ where you can increase productivity, enable flexibility and automate
0:13.0	workflows.
0:14.0	Plus, Slack is full of game-changing features, like huddles for quick check-ins or Slack
0:18.8	Connect, which helps you connect with partners inside and outside of your company.
0:23.8	Slack.
0:24.8	Where the future works.
0:26.3	It started at Slack.com slash DHQ.
0:34.0	Social media platform Twitter makes room for more political ads.
0:38.6	Plus, America's largest oil companies retreat from big international projects and will survey
0:44.6	the waning digital ad duopoly.
0:47.6	Google and Meta.
0:48.8	They're still dominant, but their dominance is fading a bit.
0:51.8	But audiences are starting to go to more diverse places and it's really creating more options
0:55.9	for marketers.
0:57.5	It's Wednesday, January 4th.
0:59.1	I'm Luke Vargas with the Wall Street Journal and here's the AM edition of What's News,
1:04.7	the top headlines and business stories moving your world today.
1:15.9	Twitter has said it plans to expand the political advertising that it allows on the social media
1:21.2	platform in the latest policy change by new owner Elon Musk.
1:26.4	Twitter also said it is relaxing its policy for ads in the US that call for people to take
	...

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