Google Analytics: How to Make Smart Marketing Decisions
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 25 April 2014
⏱️ 11 minutes
🧾️ Download transcript
Summary
Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress?
In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he's a Google Analytics expert.
Show Notes: https://www.socialmediaexaminer.com/90
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Transcript
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| 0:00.0 | Hey, just a quick reminder, social media marketing world is coming very soon. |
| 0:05.0 | Here's two of our keynote speakers that you're not going to want to miss. |
| 0:09.0 | First, Paul Rateser, founder of the Marketing AI Institute, will present Beyond ChatGPT, |
| 0:16.4 | How to Power Your Marketing with Generative AI. |
| 0:19.4 | Second, Best-Selling Author Andrew Davis will present digital Doppelganger, how to supercharge your content and your work using the magic of AI. |
| 0:30.0 | Grab your physical or virtual tickets today at social media marketing world dot info. |
| 0:37.0 | Welcome to the social media marketing podcast helping you navigate the social media jungle and now here's your host Michael |
| 0:48.4 | Stelsner. |
| 0:49.4 | Hello hello hello thank you so much for joining me for the Social Media Marketing Podcast, brought to you by |
| 0:56.4 | Social Media examiner.com. I'm your host Michael Stelsner and this is the podcast for marketers and business owners who want to know what works with social media. |
| 1:08.4 | I am super excited about today's show. |
| 1:11.5 | I'll be joined by Google Analytics expert Andy Krestedina. |
| 1:16.1 | We'll explore how to use Google Analytics to help make really smart marketing |
| 1:22.0 | decisions and you're going to love the interview. |
| 1:24.0 | I also have a really cool plugin that I want to share with you and as a matter of fact let's share that right now. |
| 1:30.0 | After I'm tangling a school of Anacondas, look what Michael Stelsner found. |
| 1:35.0 | Okay, before I share this plugin, I have to share a little story. |
| 1:39.0 | I'm on the beaches in Hawaii after social media marketing world trying to enjoy some R&R with my family, and I get a text, |
| 1:47.6 | our servers at Social Media Examiner were being used as an attack weapon to attack servers all over the world. |
| 1:57.0 | You probably have heard of denial service attacks and stuff, so rather than being the recipient, we were the attacker. And totally unbeknownst to us, we had reports |
| 2:07.8 | coming in from all over the world that are extremely powerful high-end servers that power social media examiner were being |
| 2:15.6 | used to do malicious attacks on others and I say extremely powerful high-end |
... |
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