Google Analytics 4 Migration: How to Prepare
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 28 April 2022
⏱️ 54 minutes
🧾️ Download transcript
Summary
Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer.
Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/508
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Transcript
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| 0:00.0 | Wondering if you should attend social media marketing world, here's what Bloom Bower said. |
| 0:06.5 | My only goal was to attend as a sponge and soak up all the learnings I could. |
| 0:12.2 | I feel incredibly inspired and can't wait to see what the coming year brings for me |
| 0:17.4 | with all this new knowledge. |
| 0:20.3 | Check out all the insights you'll discover when you attend, visit socialmediamarketingworld.info |
| 0:26.5 | today to learn more. |
| 0:30.0 | Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 0:38.2 | And now here is your host, Michael Stelzner. |
| 0:42.8 | Hello, hello, hello, thank you so much for joining me for the social media marketing podcast |
| 0:47.0 | brought to you by social media examiner. |
| 0:49.6 | I'm your host Michael Stelzner and this is the podcast for marketers and business owners. |
| 0:53.7 | You want to know what works with social media today I'm going to be joined by Chris |
| 0:58.6 | Mercer and we're going to explore Google Analytics 4 and how to migrate to it. |
| 1:04.8 | And let me tell you, it's coming, there's going to be a change and the change is going |
| 1:10.1 | to blow your mind because you're not going to be ready for it. |
| 1:13.5 | And this is the show that's going to help you get ready for it. |
| 1:15.9 | If you regularly use Google Analytics, guess what? |
| 1:18.5 | It is going away. |
| 1:20.0 | It's going away. |
| 1:21.0 | It's going away. |
| 1:22.0 | It's getting replaced by something completely different. |
| 1:24.6 | Therefore, you need to pay attention to what we're going to talk about today. |
... |
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