somebody will get lucky on that the first attempt.

Yeah, the first person they wanted to ask out.

And they'll say something just, you know, the most basic thing, like,

hey, do you come here often?

Yeah. And it works. and then they tell everybody that they know oh I got the magic ticket all you say is do you come here often it closes deals

yep you get dates.

Every single situation is different.

Every homeowner has a different motivation.

Every homeowner has a slightly different timeline.

Every homeowner has a slightly different timeline. Every homeowner has a different level of trust

or mistrust that needs to be overcome.

There is no one phrase that's going to get it done, especially if we're talking about SMS,

and this is your first point of contact, there is no one phrase that is going to deliver every single time.

The question is how well can you adjust, A, B test,

figure out what works, what doesn't, and again, like segment down so that you know exactly who you're

talking to you don't talk to a geographic region you talk to a human being yeah

and so how close can you get to narrowing that down?

It goes back to marketing again, right?

Like marketing often comes down to demographics.

The best way for you to figure out whether someone's going to buy something or not is to know who you're talking to.

Like are you talking to men 18 to 26 who were into sports, follow professional sports teams,

and are really like fantasy football,

...