This is 99% invisible.

Eat Wonder Bread.

I'm Roman Mars.

When I think about White Bread,

I usually think of Wonder Bread,

and I can picture the loaves all lined up

on the grocery store shelves in perfect uniform rows. The red, yellow and blue circles

on the Wonder Bread label were supposed to conjure balloons floating away,

taking us somewhere, somewhere wondrous, somewhere better.

The first print advertisement for Wonder Bread, which actually came out before the

bread itself, stated only that a Wonder was coming.

That's Wonder Boy's Sam Greenspan.

And in a lot of ways in its time, Wonder Bread really was a wonder.

It was the perfect loaf.

But now, White Bread, and not just Wonder Bread, but really any brand of industrially produced

white bread.

It's thought of by food purists as part of a problem.

The problem being that we don't know where our food comes from

and we might be consuming impure and unhealthy ingredients.

The funny thing is, industrial white bread, that evenly sliced, squishy, moist, perfectly white, and wondrous

loaf was once the highly designed solution to that very same problem. You want to grow bigger and stronger, don't you?

Golly, sure.

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