Golf Smarter number 353 published on October 16, 2012.

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Sports marketing was a very different beast in 1955 that it is in 2012.

It was, and a lot of these players made their money and made it from town to town

and tournament to tournament by playing money games in between the tournaments, playing

the best player in that area, the best player at the club, and they play in some big money

games, and some of them made a lot more money when they weren't playing tournaments

than when they were.

I went down to Hickory, North Carolina, just last week, to see Jack Fleck and some of these

other legends because they were up there playing a pro-am at Hickory, which is where the

Champions Tour event was.

But I was sitting next to a guy, he's a good friend of Doug Sanders.

Doug Sanders is a great player a a little later era than Black. He came along more in the late 50s and early 60s. He won

a lot of tournaments, and he very nearly won the British Open. He missed a short punt at St. Andrews

in 1970, and he ended up in a playoff of Jack Nicholson Watt. Sounds like another book for you.

Yeah, this fellow I met, he told me that Doug Sanders made a lot more money playing

Jen Rummy than he was playing golf.

He said numbers like $25,000, $50,000, playing Jen Rummy when he wasn't out on the golf course.

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