Going Off-Brand

Bewildered

Martha Beck and Rowan Mangan

Business, Education, Courses, Self-improvement, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 6 May 2026

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

When you hear “branding,” do you think of burning a hot iron into the side of a cow? Probably not, but that’s what a brand originally was. And metaphorically, it still is. A brand is a mark that defines where you belong, and our culture says it's never supposed to change. On this Bewildered, we start out in the world of branding culture and end up in the deep waters of impermanence and identity. We explore how the less you grip your brand, the more you find out who you actually are. Join us!

Transcript

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0:00.0	Hi, I'm Martha Beck.
0:01.0	And I'm Rowan Mangon, and this is another episode of Bewilder, the podcast for people trying to figure it out.
0:06.1	Trying to figure it out.
0:07.4	What's our topic today, Roe?
0:08.7	Today we are talking about the wild and woolly area of personal branding.
0:15.8	How exciting.
0:16.9	It sounds like a business seminar.
0:18.6	I know.
0:19.6	Welcome to marketing with Roe and Marty.
0:22.5	We don't know what we're doing.
0:24.5	So we're going to like demystify and also destabilise the idea of branding and reducing these complex beings that we are into a series of hashtags.
0:38.0	Yeah.
0:38.3	And we end up, I think, you know, we're going to go to some pretty deep places,
0:44.6	starting from a very superficial beginning.
0:46.6	That's right.
0:47.2	Hashtag superficial.
0:48.9	Hashtag deep.
0:52.0	Hashtag paradox.
0:53.9	That's how you do it. So I hope you will listen and enjoy and we will see you
0:58.9	on the other side of the worlded hello the lovely peoples this is marty martha inviting you
1:05.9	to a free masterclass that I have made called Five Paths to Your Purpose.
1:11.5	Probably the most common question I get from people is, how do I find my purpose?
	...

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